Using Artificial Intelligence (AI) in 2024

December 2, 2024

56% of businesses use AI for Customer Service. Are you missing out?

Almost everyone has experience of using Artificial Intelligence (AI) services, whether it’s asking Google a question or using Canva to design the perfect image, AI is everywhere. We’ve already discussed in a previous blog (HERE) how businesses around the world are increasingly using AI for everyday services.

At home, a day can be improved with a personalised playlist on Spotify or watching recommendation on Netflix or Prime, while at work, ChatGPT or Gemini can quickly write your blog or expound a report.

Is there more to AI than this though? How else can AI be used?

AI Solutions for Customer Service

As AI solutions are developed, businesses can ensure that they answer a market need, but do so in a way that improves customer experience, not detracts from it. In customer service, for example, AI-driven chatbots and recommendation systems (such as Spotify, Prime or Netflix) can improve user experiences and make suggestions more personalised.

This is a good result for both company and user as it enhances customer satisfaction and retention.

By analysing customer behaviour while on hold, businesses can adapt to give a better customer service experience, personalising marketing or product recommendations, which can increase engagement and conversion rates. Both business and user benefit from this.

A key factor that all users of AI technology keep in mind is the need for data security, making sure that user details are kept secure and privacy is maintained. AI isn’t infallible, it can only work with what its given, so choosing a reliable, responsible provider is essential.

For NT Voice & Data Solutions, embracing AI is not just an option but a necessity. For most businesses whether large or small, there are ways that AI could help, especially with digital communications.

Contact our friendly team at NT Voice & Data 01623 687750 or sales@ntvd.co.uk to find out how you can improve your digital telecoms, simply and easily.