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Improve CX and Business Communications with WhatsApp
In today’s digital era, the way we use technology is ever advancing, shaping the way we communicate. As technology evolves, it not only simplifies our lives as a consumer but also prompts businesses to think more about how they can effectively connect with people and enhance convenience.
When reaching out to a business, whether it’s for information on their services, such as opening hours, a quote, troubleshooting, or for updates on a delivery, consumers want prompt and satisfactory responses. This demand for efficient communication has led to the emergence of innovative solutions, one of which is WhatsApp for Business.
Why Businesses Should Utilise Messaging Apps…
Messaging apps have become the preferred avenue of communication across the globe. As consumers, we tend to gravitate to familiar services which we’ve learnt to know and love. Which has led to the popularity of using messaging services like WhatsApp for business communications. WhatsApp is the no.1 messaging app, reaching approximately 2.4 billion monthly users… Surpassing competitors like WeChat and Facebook Messenger. Making use of this familiar interface, has allowed businesses to communicate faster and more efficiently without the hassle of the customer downloading additional applications or learning to use other interfaces.
Whatsapp offers versatile communication, on a one-to-one or group basis across a variety of mediums like text, audio and video messaging. Its end-to-end encryption ensures message security and GDPR compliance, instilling trust among users. With its extensive user base, businesses can seamlessly connect with a vast audience, catering to their preferences.
Leveraging the Power of AI
We’ve already discussed the benefits of using WhatsApp for your business communications and when you add AI to this already powerful tool then it gets even better. AI-powered chat bots are impacting businesses in a huge way. This tool allows you to provide instant, human-like responses to your customers. Which enables a high percentage of business enquiries to be automatically answered, cutting call centre staff costs and allowing you to provide your customers with a better customer experience.
The future of this avenue of communications is bright. AI-driven responses continue to evolve at a rapid rate, and with WhatsApp regularly introducing new features, it allows you to keep up to date with advancements in business communications. Enabling businesses like yours to offer cutting-edge communication solutions, which, in turn, provides your customers with the best possible experience.
Features of WhatsApp for Business
Take a look at some of the features of WhatsApp for Business:
- Automatic greetings to your customers when they contact you
- Virtual shop front detailing information that customers may be contacting you about
- Automated messages tailored to a users enquiry in out-of-office hours
- Ability to efficiently sort and label messages
- Send catalogue information which allows users to add products to a cart
- Broadcast messages allowing you to communicate at scale
- Send media-rich business updates
- And much more…
Achieve Your Communication Goals
By leveraging these technologies, businesses can meet the demands of today’s consumers, delivering timely and personalised interactions while staying at the forefront of AI innovation.
Contact NT Voice & Data today to discuss your business needs and how you can make use of these communication tools within your business to save costs and improve customer experience.
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